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Manchester based MissGuided found its way in the phenomenal growth of on-line shopping.

It seems these days the avid shopper has had enough of the traffic queues and crowds of the busy high street and is instead reverting to the comfort of their own homes and buying online. Rather than brave the elements and the stress of finding that much needed dress for a very special occasion or a new wardrobe of summer dresses and bikinis for that long awaited holiday, everything you need is just a click away and with time never on anybody’s side especially so for the Exclusive Company Manchester, buying online fast fashion has become a must for every shopaholics life.

In a time when the fashion world turns over billions of pounds and is still a growing industry online every follower of fashion wants the latest must have trends at a fraction of the price and next day delivery and it appears Nitin Passi founder and owner of online fashion brand Missguided has managed to capture a marketplace of fashion at everyone’s fingertips and the company’s sales are soaring.

This company produces and sells celebrity catwalk-designs and outfits without the hot couture price and has seen its turnover increase on an average of 191 percent in the last three years and is just one of the highest rising companies in the United Kingdom. Thirty percent of the Missguided website’s homeland consumers go online every day to look around their updated fashion new lines as the website gets updated every twenty four hours. Founded in 2008 when the recession was just taking hold and other brands such as H&M and Zara were the go to for on trend affordable fashion, it seems the odds may have been stacked against the enthusiastic entrepreneur but Missguided based in Manchester is proving every sceptic wrong and is going from strength to strength.

In his early thirties founder Nitin has formed an international brand and predicted sales envisaged to increase to £150 million in the next year. With dresses starting at as little as £10, in today’s current climate a sceptic would think that the garments are massed produced in the Asian continent, where quantity would prevail over quality, to be shipped worldwide wide to their customers. Missguided proves that manufacturing in Manchester can be lucrative and Nitin has put this productivity in place here and not overseas. Based in the heart of bustling Manchester, where they design 95% of their products in house and 60% is manufactured in UK factories, it is a refreshing change to hear of a successful British brand based in the North West especially Manchester. As the business grows bigger everyday, next year Nitin is planning to expand his fashion business and has decided to relocate to new offices in Salford Quays, Greater Manchester with 180 staff members in place because of an increase in the company’s fortunes.

With celebrity collaborations, such as Nicole Scherzinger, who was spotted wearing one of her Exclusive Missguided designs on one of the TV live X- factor shows which reaches an audience of millions every Saturday evening, who could wish for a more beautiful walking billboard for their ever growing company? The exception would be the model Manchester escorts from Exclusive Company of course. Missguided has also enlisted the help of American singer Pia Mia, with Kylie Jenner as one of her best friends and both young girls reaching millions of followers on social media the Missguided brand can rely on an audience far greater than that of any ad campaign to fans all over the world. With social media becoming the biggest influence on the internet there is no doubt that this will play a huge part in the expansion of Missguided.

When you visit the pages of Missguided from the comfort of your own home, you can browse anything from dresses, jumpsuits to shoes and accessories, at quality and prices that many will find hard to beat and all can be requested for next day delivery. Customers could not ask for more could they?

Missguided has truly cemented itself as the go to online fashion brand and with their slogan – Peace, Love and Fashion, how could the trendy fashion followers of the world not find peace and love with the fast fashion Missguided has to offer?

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